Ob peb xyoos dhau los no, Asmeskas lub tsev so hnub ci kev lag luam tau txais txiaj ntsig los ntawm cov ntaub ntawv - rhuav tshem kev lag luam kev loj hlob thiab txuas ntxiv cov nqi txo, nrog kev cia siab tias nws yuav yooj yim dua thiab pheej yig dua kom tau txais cov neeg siv khoom hnub ci tshiab. Txawm li cas los xij, txawm tias cov neeg siv khoom paub ntau ntxiv txog cov txiaj ntsig ntawm kev siv hnub ci, cov neeg siv khoom tau txais cov nqi tseem yog cov nqi kim tshaj plaws ntawm cov nqi hnub ci.
Kev sib tw ntawm peb sab saum toj lub hnub ci nruab hnub ci hauv Teb Chaws Asmeskas tseem hnyav heev. Txhawm rau tswj hwm thiab loj hlob ntawm kev lag luam sib koom hauv ib puag ncig kev sib tw, cov neeg tsim khoom yuav tsum siv nyiaj ntau rau kev lag luam kom yeej cov txiaj ntsig, ua rau cov neeg siv khoom tau txais cov nqi siab. Rau thawj ib nrab ntawm 2021, cov neeg siv khoom tau txais cov nqi suav txog 23 feem pua ntawm tag nrho cov nqi tsev nyob ntawm 0.75 ib watt (5,250 rau ib tus neeg siv khoom nruab nrab rau 7-kW system). Los ntawm 2018 txog 2020, cov neeg siv khoom tau txais cov nqi tau nce 9.2 feem pua, thaum tag nrho cov nqi hluav taws xob txo qis los ntawm 3.6 feem pua ntawm tib lub sijhawm.
Customer acquisition costs are not uniform across the residential solar market and vary significantly by size of installation and region of operation. These differences are primarily driven by the installer's preferred sales strategy and the relative cost of each strategy. Partnerships with retailers (such as Home Depot) and door{{0}}to-door sales remain the most expensive sales channels and are most commonly used by national, large regional, and midsize regional installers. Customer acquisition costs in these categories average well above 0.50/watt. On the other hand, local installers more often rely on low-cost referrals, social media, and community campaigns, reducing customer acquisition costs to between 0.25 and 0.45/watt.
As the U.S. residential solar industry matures, a growing number of third-party sales organizations support solar installers. These organizations range from lead development companies that offer sales of leads of various qualities to entire sales teams that allow installers to outsource 100 percent of solar sales. The traditional solar sales channel has evolved into a complex web of different sales channels and potential partners, and installers can enter a "trial and error" phase to determine the best solution for their budget and business model.
Tus kab mob COVID-19 kis thoob qhov txhia chaw tau yuam kom ntau tus neeg tsim khoom siv cov tswv yim kev lag luam tshiab, tshwj xeeb tshaj yog nthuav dav rau cov khoom siv digital. Cov kev daws teeb meem no suav nrog kev hloov pauv me me xws li hloov kho lub vev xaib, nce kev paub txog hom lag luam, thiab ua kev nqis peev loj dua hauv kev koom tes tshiab thiab software. Txawm li cas los xij, tus kab mob kis thoob qhov txhia chaw yuav tsis txhais hais tias qhov kawg ntawm - neeg muag khoom. Vim nws lub sijhawm- thiab kev ua haujlwm- qhov xwm txheej hnyav, qhov rooj- muag rau qhov rooj yog kim kim dua li kev muag online lossis kev teem sijhawm hauv xov tooj. Tab sis qee tus neeg tsim khoom tseem pom nws yog lawv cov qauv muag zoo tshaj plaws, tshwj xeeb tshaj yog thaum nkag mus rau kev lag luam tshiab.
COVID-19-tsim kev nqis peev hauv digital tau ua rau nce ib ntus ntawm cov neeg siv khoom tau txais cov nqi hauv 2020-2021. Txawm li cas los xij, kev lees paub dav dav ntawm kev muag khoom digital thiab cov kev daws teeb meem software xav tias yuav ua rau kev ua haujlwm tau zoo thiab txo cov nqi ntawm cov neeg siv khoom. Txawm hais tias qee tus neeg tsim khoom yuav tig mus rau tus kheej ua tus thawj coj thiab kev sab laj, muaj pov thawj tias qee lub tuam txhab yuav txav mus rau digital nyob rau lub hauv paus ruaj khov. Cov neeg tsim khoom uas tau nqis peev ntau hauv cov kev daws teeb meem digital tshiab pib xyoo 2020 qhia tias 50-100 feem pua ntawm lawv qhov muag tau ua hauv online.
Ntxiv nrog rau kev muag khoom hauv online, cov cuab yeej software muab lub sijhawm rau cov neeg siv los txhim kho kev ua haujlwm thiab txhim kho cov neeg siv khoom. Ntau yam ntawm cov cuab yeej no twb muaj nyob rau hauv kev ua lag luam thiab pab txhawb kev ua tau zoo thiab kev siv tau ntawm ze li ntawm txhua theem ntawm lub hnub ci kev muag khoom funnel, los ntawm cov khoom siv lead ua mus rau kev muag khoom. Cov neeg tsim khoom tau pom tias muaj kev txaus siab los tshawb nrhiav cov kev daws teeb meem software no thiab nthuav tawm lawv cov qauv kev muag khoom, teeb tsa theem rau txuas ntxiv mus ntev - lub sijhawm ua tiav.
Relieving the cost burden of acquiring customers is all about attracting the right customers at the right time. In the transition to digital, more advanced software solutions are needed to reach new audiences and better understand consumer behavior. Software that can determine why customers say "no" while minimizing the time investment required by sales reps has the potential to radically reduce customer acquisition costs. As the U.S. residential solar market enters another phase of growth, digital sales and marketing will play a key role in the overall success of the industry.